How creators and brands grow with authentic content and limited followers
This beginner guide is designed for anyone interested in user generated content and how it actually works in today’s marketing landscape.
 
UGC is not about going viral or building a large personal audience. It is about creating authentic content that brands can use across their marketing channels and getting paid for it.
 
Inside this guide, you will learn what UGC is, why brands invest in it, and the different types of content brands use for ads, social media, and brand assets. You will also learn key industry terms, how the UGC creation process works, and what brands expect when working with creators.
 
This guide focuses on clarity, professionalism, and building a strong foundation so you can approach UGC with confidence from day one.
 
This guide is good for:
Creators with little to no following
Creators who want to work with brands without posting on their own socials
Anyone curious about getting started in UGC but unsure where to begin
Brands or small teams who want to understand how UGC fits into modern marketing
 
A simple starting point for turning creative skills into real opportunities.