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Join date: Nov 24, 2025
Posts (5)
May 1, 2026 ∙ 3 min
Claire’s Is Betting on ASMR, Slime, and Sensory Content to Win Gen Alpha Back. Smart Pivot or Identity Crisis?
Claire’s Gen Alpha marketing campaign
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Dec 19, 2025 ∙ 3 min
When Root Beer Meets Cologne: How Mug Is Winning Gen Z One Scent at a Time
Mug Root Beer cologne is the latest unexpected move from the brand known for chaotic social media and Gen Z focused humor. Learn how Mug uses Instagram chaos, TikTok Shop, mascots, and collectibles to create one of the most effective marketing moments this year.
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Dec 11, 2025 ∙ 3 min
Columbia’s "Expedition Impossible" and the Marketing Campaign Aimed at Flat Earthers
Columbia launches Expedition Impossible a bold culture driven campaign that invites flat Earthers to find the edge of the Earth using Columbia gear. The strategy blends viral marketing storytelling and earned media to create national conversation and cultural relevance.
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Leah Hoidn
Writer
Event and Copy Writer Specialist
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