The Challenge

This was a first-of-its-kind collaboration for both companies. Each had strong brand recognition in their respective lanes, but the success of this integration depended on three things:

• Clearly communicating the value of the combined offering

• Maintaining distinct brand voices while showing unity

• Generating momentum within the public sector vendor community

It wasn’t just about announcing the partnership but about positioning them as a smarter standard for the future of B2G procurement.

The Approach

We developed a multi-channel campaign that reflected the strength of the integration and the credibility of both brands. The strategy centered on a clean, professional visual system and precise messaging that aligned with each team’s voice.​ Working closely with Iris and GovSpend, we built a coordinated content calendar with graphics and captions to support the launch across:

• LinkedIn

• Blog and landing pages

• Email marketing

We made sure every touchpoint clearly articulated how the integration benefits real-world vendors, without diluting either brand’s identity.

What We Did

• Built a cross-platform content strategy tailored to the target audience

• Developed campaign messaging and rollout plans in collaboration with both teams

• Contributed branded visuals and social assets to support launch communications

• Created use case content that broke down how the integration solves common procurement pain points

• Helped maintain voice and consistency across all campaign deliverables

The Results

The campaign successfully launched the Iris x GovSpend partnership to a wide public sector audience, generating strong brand visibility and meaningful early traction.

While specific metrics are confidential, both teams shared overwhelmingly positive internal feedback. The launch also attracted early demo interest and positioned the integration as a future-forward solution in the govtech space.