The Client
I partnered with two independent stylists, Madlyn and Payton, to develop brand-aligned content strategies that supported their individual goals.
The focus: help each stylist show up with clarity, consistency, and personality across social platforms, while laying the foundation for long-term growth.
Madlyn: Curated and Clean
The Goal
Madlyn wanted her digital presence to reflect her real-life aesthetic: clean lines, natural tones, and a calm sense of confidence. While her work spoke for itself, she needed a brand structure and content plan to turn that work into a platform for growth.
What We Did
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Developed a foundational brand guide (tone, aesthetic, post types)
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Created custom Instagram templates and highlight story flow
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Built content pillars focused on calming visuals, education, and lifestyle
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Introduced light caption frameworks to keep her voice consistent
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Consulted on long-term visual strategy and post rhythm
Progress
Madlyn’s content now reflects her exact style: polished, minimal, and elevated. We’re currently in the growth phase, but her feed is already resonating more with her ideal clientele. The groundwork is in place, and we're continuing to refine her strategy to grow her reach and convert followers into bookings.
Payton: Bold Personality, Real Results
The Goal
Payton wanted to create a more cohesive brand without losing her personality. She already had strong engagement and a fun voice, but needed a system to scale her content, showcase her transformations, and drive consistent growth.
What We Did
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Defined a bold, edgy brand voice across captions and visuals
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Planned highlight stories to guide followers from curiosity to booking
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Developed a Reels strategy that leaned into her personality and humor
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Audited her photo styling to improve visual consistency
Results
In just one month, Payton gained over 100 new followers and saw increased engagement across her content, especially on Reels. More importantly, her DMs started turning into booked appointments, with new clients referencing specific posts or services. Her content now feels as sharp and confident as the work she delivers behind the chair.
Takeaway
A strong brand doesn’t mean a generic one. With the right strategy, visual system, and voice, stylists can build digital presences that reflect who they are, and attract the clients who truly align. Whether the goal is quiet luxury or bold personality, intentional content makes it happen.
