Maktinta Clean Energy
How Zema Turned Maktinta Into a Recognizable Brand and Industry Thought Leader
The Client
Maktinta Energy: Design-build commercial solar and renewable energy systems
The Challenge
When Maktinta came to Zema, the company had deep technical expertise but almost no recognizable brand presence. Their challenges were clear:
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No cohesive visual or verbal identity
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Inconsistent messaging across platforms
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Minimal differentiation from competitors
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A founder spending time actively searching for leads instead of being sought out
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Strong engineering credibility that wasn’t translating into visibility or trust online
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In short, Maktinta was doing excellent work, but the market couldn’t see it.​
The Approach
Zema approached Maktinta’s growth as a long-term brand build, not a short-term lead grab. Rather than pushing aggressive sales messaging, we focused on soft marketing with compounding returns, built on three pillars:
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Brand Foundation and Consistency: We established Maktinta as a recognizable, credible brand across every touchpoint. This included:
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Clarifying brand positioning and tone
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Creating visual and messaging consistency across LinkedIn, website, and content
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Translating complex technical expertise into clear, confident language
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Making Maktinta instantly recognizable as a serious, trustworthy energy partner
The goal was simple: When someone encountered Maktinta anywhere online, it should feel unmistakably the same brand.
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2. Founder-Led Thought Leadership: Rather than marketing at people, we positioned the head of Maktinta as a voice worth listening to in the renewable energy space. Zema helped:
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Shape content around real engineering insights, not generic marketing trends
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Turn internal expertise into educational, authoritative thought leadership
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Build credibility through consistency, clarity, and transparency
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Shift the founder’s role from “sales seeker” to “industry authority”
The goal was simple: When someone encountered Maktinta anywhere online, it should feel unmistakably the same brand.
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3.Long-Term Visibility Over Short-Term Noise
For six months, the focus was steady, intentional presence.
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No viral gimmicks.
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No hard selling.
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No rushed results.
Instead, we committed to:
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Consistent, high-signal content
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Clear positioning in a crowded market
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Educating instead of convincing
This allowed awareness, trust, and inbound interest to build naturally.
The Results
After six months of strategic, consistent marketing, the shift was undeniable.
Brand Transformation
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Maktinta evolved from unrecognizable to clearly defined
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The brand became cohesive, professional, and instantly identifiable
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Messaging aligned across channels, reinforcing credibility
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Thought Leadership Impact
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The founder became known for insight, not outreach
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Content sparked conversations, not cold pitches
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Trust was established before leads ever made contact
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Business Outcome
Most importantly, the direction of demand flipped. Instead of searching for leads, leads began searching for Maktinta. Inbound inquiries increased steadily to the point where quote requests became a daily occurrence and the founder ca not keep up.
Client Quote
“Before working with Zema, we were already doing highly specialized work that only a few firms in the industry are capable of. What we lacked was a clear way to communicate that expertise at scale, which meant the market couldn’t immediately recognize what set us apart. We spent more time chasing opportunities than focusing on the work itself.
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Six months later, the shift is undeniable. We’re no longer explaining who we are or why we’re credible. The leads coming in already understand our value, and some days it feels overwhelming in the best way. This wasn’t fast marketing. It was smart, strategic marketing, and it changed everything.”
