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Chiropractic Social Media Marketing

Transforming a chiropractic brand in the San Jose wellness space.

The Client

Petoskey Chiro is a chiropractic clinic based in San Jose, California, offering care rooted in long-term wellness and holistic healing. Their mission is to help patients feel better, move better, and live healthier lives without relying on quick fixes or one-size-fits-all treatment plans.

The Challenge

When Petoskey Chiro first reached out, they had no online presence: no website, no social profiles, no blog, and no defined messaging. Without these foundations, they were:

  • Missing out on local search visibility

  • Losing potential bookings to more established competitors

  • Unable to educate or build trust with prospective patients

  • Unclear on how to consistently communicate their values

The Approach

This was a full-scale digital transformation. We built their online ecosystem from the ground up, pairing brand strategy with conversion-focused design and a content system grounded in patient education.

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We crafted a brand voice that was approachable, professional, and wellness-oriented, then extended it across every platform: from their website and blog to Instagram captions and Reels. Every asset was designed to build trust, educate patients, and drive measurable growth.

What We Did

  • Full website development: copywriting, structure, SEO, and messaging

  • Ongoing blog strategy focused on local SEO and patient education

  • Branded social content creation, including templates and Reels

  • Custom graphics and identity: logo, color palette, and tone of voice

  • Google Business and Instagram optimization for local discovery

  • Caption systems built around accessibility, value, and conversion

  • Performance testing across ad creative, visuals, and messaging

The Results

Petoskey Chiro now has a digital presence that reflects their values and brings in the right clients. Since launch, they’ve seen noticeable growth in:

  • Bookings and patient inquiries through organic and paid content

  • Social engagement and follower growth, especially on Reels

  • Website traffic and keyword rankings tied to educational blog posts

  • Brand trust and patient confidence based on content consistency

Their team now feels confident promoting the practice, knowing their brand is aligned, visible, and working for them 24/7.

Takeaway

A strong digital presence doesn't have to be overwhelming it just needs to be intentional. With the right foundation, content system, and brand clarity, Petoskey Chiro now reaches, and converts, the audience they’ve always wanted to serve.

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